We have no external representatives/partners/agents. We have fixed prices. Beware of fake agents.
Almost overnight, the Internet's gone from a technical wonder to a business must.
Every click is a wish.
Relevance is irrelevant once the consumer chooses you.

Data Purchase and Buying

Data is an essential part of every direct mailing campaign - without it, even the most experienced marketer would struggle. Doing research and using all the information that you can get your hands on is the best way to maximise your campaign's potential. If you're interested in finding out more about data and how to get it, keep on reading and start comparing data prices and quotes free of charge.

Why Purchase Data?

Direct Mail Marketing is a proven method for generating sales and increasing brand awareness, but for any successful campaign you need the right data, and getting it can be a struggle for those without experience.

Data purchasing is an essential part of your direct mail marketing strategy that involves buying marketing information from a third partydata supplier instead of using figures that you have compiled yourself. This data allows a business to send out targeted marketing material to customers they have never encountered before, not only increasing brand awareness but also generating new sales leads.

Data buying is especially useful for those in industries where gathering data directly would take a lot of time and resources. This data is not only valuable for marketing purposes, but could also help to identify gaps in your product or service range as well as avenues for expansion.

Using accurate data helps businesses - big or small - to pinpoint their target audience and maximise the chance they have of creating new sales. The more precise you can be in your targeting, the less money you waste and the more profit you make.

How is Direct Mailing Data compiled?

It will come as little surprise that, in the modern age, every company tracks its customer base to some degree. If you’ve ever filled out an online form then you have probably faced a privacy statement or agreement. Sometimes this statement will tell you that the website does not share its information, and other times it will tell you that it does. The second option indicates that the company will share your details with others that offer data purchasing or rental.

When you give information to companies that share it with others, those details will inevitably end up on a data purchase list. Others can then rent or purchase that list in order to contact potential clients about products or services that they offer.

Data suppliers gather data from the business, consumer and public sectors to compile lists for almost any campaign, which means that, whatever your business, you’ll likely find data to help with your campaigns.

Simply click the link below and complete our quick form to receive free quotes from top UK agencies.

What to look for when buying Data

Choosing the right company to buy data from is a prime consideration, whether you’re looking to target consumers or businesses with your mailing campaign.

The best data will have been gathered from previous sales enquiries and will be opt-in. This means that the prospect has enquired about a similar product or service in the past and that they have given their consent to be contacted about related products or services. Ideally, the data you buy will have been collected recently, but if it hasn’t then it should have been checked by the provider frequently to ensure that it is still correct.

Perhaps most importantly, the data that you are buying should be relevant to your industry. A catering company, for example, would be unlikely to gain much use from data targeted at a stationary company. Approved Index only works with reputable data providers who will ensure that the information you are buying will be relevant and useful to your campaign.

Your Direct Mail Marketing Database

Building a marketing database is crucial to any business that wants to succeed in their direct mail advertising. All businesses exist to answer specific customer needs, whether that be in product or services provision, and so it is vital that they maintain the data and research that allows them to understand the needs and identity of their customer base.

The success of your direct mailing campaign relies on whether you are targeting the right customers, which in turn depends on building the right database in the first place. Here are a few considerations to bear in mind when handling your customer information:
• Define your objective. If you do not know why you have a database, then you are unlikely to get much from it. By knowing your objective, you will be able to pinpoint exactly which customers and datasets are going to be most helpful in your business’s strategy.

• Standardise your data. Your database is a tool to help you understand your customers. If the information is mismatched and confusing you will struggle to draw any definitive ideas from it.

• Create measures. Once you have objectives, you should create a list of measures to gauge whether or not your database is helping you to achieve your goals.

• Don’t use outdated research. People move houses and change career all the time, so it’s important to keep your data up to date. Employing a retention or incentive program is a good way to keep people interested in providing you information.

• Don’t assume the same data will work in every campaign. It’s easy to assume that one set of targeted prospects will be suitable for every strategy, but that isn’t the case. Different campaigns, products and services call for different data, and what suits one demographic may not suit another.

You may be wondering how much is enough and if you need to buy more data. The answer depends on a few things. The volume of data that your business requires depends first on how much you’re willing to pay for a prospect; the larger your budget, the more prospects you can get for targeting. However, it’s also important to bear in mind the capacity your business has to target potential customers. There’s no point having a huge number of prospects if you have not got the resources to approach them all.

Compare Data buying options

If you want to know how to buy data and compare providers then you only need to fill out the short questionnaire at the top of this page. Approved Direct Mailing Lists provide a quick and easy method for UK data company comparison so that direct mail marketers can begin their campaigns with as great a chance for success as possible.
Marketing data has proven time and time again to be a real boost for every strategy, so get started now to give your profits a push.Simply complete our form to receive free, no-obligation quotes from up to 4 UK data suppliers today.